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Custom Packaging FAQs

So you're looking for some custom packaging, great! We love working on packaging projects, but they do add some additional challenges that we don't face when creating standard flat pieces.

INFO WE NEED TO START

To start a production conversation we need to know as much of the following information as possible:

  • Quantity (how many do you need? are they all the same or are there several versions?)

  • Desired size (flat or folded)

  • Budget (either the price per piece or the overall budget for the project)

  • Any desired design specifications that you have in mind: papers, inks, foils, etc.

  • Do you have a physical sample of the contents? Being able to send us a sample so we can size things exactly always results in a better fit

  • Do you have an references to other packaging/printing projects that will help us understand your vision?

  • When do you need these in-hand? (Custom packaging takes time).


PROCESS

The process to produce custom packaging is custom and unique to every project depending on what your exact needs are. The approximate process you can expect is:

  1. Submit a request (provide as much as the above information as possible)

  2. Consultation with our team to clarify (we will follow-up to your request). Based on this convo we will let you know if we think this project is a good fit for our studio.

  3. Rough production estimate based on the phone consultation. This is NOT final pricing, this is just to determine if we can produce something within your budget. Papers, quantity, production processes (foil, letterpress, etc), timeline and amount of development needed can all affect budget.

  4. Development of dieline and artwork design (if needed, you may also provide your own art to be placed on a package/dieline that we develop).

  5. Revisions. Could be 1 round, could be 3 rounds, could be 6 rounds. Depends on how accurate initial information was and how well things are fitting. Allow approx 1 week per round of revisions.

  6. Final estimation. Once we're through all the revisions we are able to give a more exact estimate, as papers, paper usage and production processes have been determined at this point.

  7. Production proofing. This is for you to review final .pdf production files and approve. Please take this approval process very seriously (we encourage folks to review their proofs on a computer screen and NOT on a mobile device). Changes after this point are very costly, as we order film, plates, inks, foils, paper, etc upon approval (any fees related to changes after proof approval will be charged to the client).

  8. Production. This will be AT LEAST 20 business days (our standard turn time). Often times packaging projects with higher quantities require additional production time (will be discussed during the development phase).

  9. Shipping. Shipping time is NOT included in the 20 day production time. When production is complete we reach out with shipping options. Any specific shipping directions should be provided prior to production completion so we can provide the most accurate shipping quotes/options. With proper notification split shipments can be accommodated within reason.


PLEASE KEEP IN MIND

  • Package development takes time! We recommend having AT LEAST two months in your timeline for development and production. Most projects take a little longer than that, depending on complexity and client response time.

  • Please allow for several rounds of mockups and dieline refinement. The key to a quality piece of packaging is a good fit and it could take several mockups to get there.

  • When it comes time to move into final production: packaging, especially large qty orders or complex multi piece packages, may require extended production time beyond our standard 20 business day turn time. (Yes, this is repeated several times on this page, we don't want anyone to miss this bit of info).

  • Many of our clients have gone through several iterations of their packaging over the years. Things that might change how we make your packaging: any change in size (and therefore paper usage), dramatic shifts in the quantity of your order (maybe you started ordering 1000qty and now you need 10,000 at a time), price per piece needs (as you order higher quantities the price per piece comes down so you may have room in your budget for different processes). We're happy to work with you as your business grows to figure out the best production plan.