Good & Well Supply Co.

Good & Well Supply Co is an American brand that prioritizes environmental sustainability, both in how they make their products but also in what their products represent. Studio On Fire produced the box and labels for their national parks inspired perfume line.

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Good & Well Co perfume bottle standing next to the green box it comes in.
 

Perfume Packaging

Studio On Fire developed the packaging structure for Good & Well’s perfume boxes and also produced the the custom kisscut labels. Good & Well sourced the perfume bottles themselves.

 
Dieline illustration of Good & Well Co' perfume bottle and outer packaging

Paper

The box uses Neenah Classic Texture, with a woodgrain finish in Military green. The labels used for the bottles and the box were printed on Neenah Estate Label in Cream.

Methods Used

For the box, which used a wonderfully textured stock, only needed one pass of our house gold foil to really come alive. The labels (used for both the box and bottle) used a combination of foil stamping and letterpress printing.

Design

The graphics were designed by Good & Well Co. SOF assisted in getting artwork placed onto our custom dielines.

Good & Well Co perfume packaging label, that was foil-stamped and letterpress printed.
The back of Good & Well Co's perfume box, with their logo foil-stamped on.
Good & Well Co's perfume bottle label, which was foil-stamped by Studio On Fire